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Identiti was founded from the back of a local bike shop in 1998. The cliché of ‘for riders by riders’ rings true here - We make bikes we want to ride every evening and weekend, year on year. We develop and test our bikes thoroughly on our home turf, as well as abroad, ensuring our bikes get real world tested, in real world weather, to make the best product we can.

Our range has expanded with our riding tastes, from riding dirt jumps in summer, to pinning a 4x track, to just hitting the hills on our all mountain bike or cranking out miles on the road. Our eclectic range of bikes covering many riding types is proof that we just like to get out and ride wherever and whenever we can.

What’s your Identiti?