Schwalbe’s history started back in 1985 under the name Double J.  The company was originally set up to produce parts for bicycles and wheelchairs by the still present Philip Taylor and his brother who was a keen cyclist.  Skipping forward to 2008 and Schwalbe as it is now known moved to its purpose-built, high tech and cutting edge facility in Telford.  The new site has lots of room for expansion if needed even though at present it is capable of storing nearly 1.5 million tubes and half that in tyres!

Schwalbe eat, breath and sleep tyres and it’s this enthusiasm that now sees its products stocked everywhere from the USA to Australia. Schwalbe won’t sell its tyres to just anyone, they handpick specialised stores to ensure the customer gets the right advise and the right tyre for the right job.

Schwalbe’ range covers all styles of riding including: Road, Cross, All Mountain, Downhill, 4X and Dirt. They also come in a range of well-known names that are now synonymous with the tyre market, names like racing Ralph, Rocket Ron and Smart Sam.